Paid Media Manager

Description

This position is M-F and allows 2 work-from-home days per week. Candidates must be able to work in office in Louisville, KY 3 days per week.

Introduction

Galen College of Nursing is a vibrant and growing, single-purpose nursing college focused on expanding access to quality nursing education.  Our culture is at the forefront of everything we do.  Galen’s fundamental goals are to be the best place for nursing education and the best place to work and one cannot be true without the other.

Benefits

At Galen College of Nursing, we want to ensure your needs are met. We offer a variety of comprehensive medical, dental, and vision plans along with some unique benefits including:

• Tuition Reimbursement/Assistance Programs
• Paid Personal Leave
• 401k (100% annual match – 3%-9% of pay based on years of service)
• Identity Theft Protection discounts
• Auto, Home, and Life Insurance options
• Adoption Assistance
• Employee Stock Purchase Program (ESPP)
• Mental Health Coverage

Learn more about Employee Benefits

As you consider joining Galen, please carefully consider how you will model the culture we embrace and look to sustain.  A culture where good ideas can come from anywhere and transparency is vital.   Respect, accountability and integrity are non-negotiables, and commitment is created and sustained through the development of all employees.  We care about each other and our students.  We look for ways to exceed expectations and we are always looking for ways to improve and grow, while delivering the promise of extraordinary nursing education, matched only by a commitment to our students’ success.

If you feel our culture aligns with your strength of experience, attitude and authentic desire to work with great people to help changes lives, we’d love to talk!

Position Overview 

Galen College of Nursing is looking for a Media Manager to help lead the strategic planning and placement of Galen’s integrated media plan. The ideal candidate is experienced in the strategic placement of both digital and traditional media with proven understanding of demand generation and knowledge of how all channels work together to drive consumer awareness and action. 

Position Responsibilities:

1. Collaborate on the strategic approach and lead the planning and execution of all integrated media, traditional and digital, working with partner agencies as well as in-house teams to deliver across 15+ markets and growing.
2. Manage day-to-day communications and campaign management with key media partners: Vendors, Partner Agencies and Creative media and social clients.
3. Collaborate with marketing leadership and agency teams to develop and execute Galen’s integrated advertising plan to meet college enrollment goals.
4. Evaluate media agency recommendations against the latest best practices for media strategy and media buying.
5. Oversee creative traffic and assets and ensure they are aligned with media plan and executed in market at the correct geos/timeframes.
6. Manage the day-to-day media approvals, invoicing and overall budget management and reconciliation with the support of accounts payable team.
7. Support the maintenance and evolution of performance marketing reports as it pertains to paid media.

Stay current with the latest paid media trends and technology to make recommendations as necessary on the direction and new modes of communication.

Position Requirements

Education: Bachelor’s degree in related field preferred.

Experience:

1. 7+ years demonstrated experience with B2C lead generation media campaigns leveraging traditional (TV, radio, print,) and digital (search, OTT/CTV, display, social, etc.)
2. Experience managing $5MM-10MM+ media plans across multiple markets in the U.S.
3. Ability to see a marketing plan at a strategic level and use knowledge of traditional and digital media, and how it integrates with owned and earned channels to launch and improve performance of our campaigns.
4. Experience with modern media research, planning and tracking tools/platforms.
5. Experience with tagging, tracking, and data integrations which powers Galen’s marketing technology stack.
6. Ability to travel to campus locations as needed to work with campus leadership on marketing and media initiatives.

Physical/Mental Demands & Work Environment: Ability to sit for 8 hours at a time

Degree of Supervision: Minimal

Galen College Values:

Inclusivity: I foster an environment that provides opportunity for every individual to reach their full potential.

Character: I act with integrity and compassion in all I do.

Accountability: I own my role and accept responsibility for my actions.

Respect: I value every person as an individual with unique contributions worthy of consideration.

Excellence: I commit myself to the highest level of quality in everything I do.

At Galen College of Nursing, we offer a unique educational experience we call Pure Nursing.  With a focus on nursing education, our knowledgeable and caring faculty and staff take personal interest in helping our students achieve their goals. Galen is regionally accredited by the Southern Association of Colleges and Schools Commission on Colleges (SACSCOC) to award Associate, Baccalaureate, and Master's Degrees.  Our baccalaureate degree in nursing program is accredited by the Commission on Collegiate Nursing Education (CCNE), and the associate and master’s degree in nursing programs are accredited by the Accreditation Commission for Education in Nursing (ACEN).  For complete information related to Galen’s accreditation status, please visit our website.

We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.

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