Senior Marketing Insights Analyst

Description

Introduction

Are you passionate about the patient experience? At HCA Healthcare, we are committed to caring for patients with purpose and integrity. We care like family! Jump-start your career as a Senior Marketing Insights Analyst with us today with HCA Healthcare.

Benefits:

We are committed to providing our employees with the support they need. At HCA Healthcare, we offer eligible colleagues an attractive benefit package that includes medical, wellbeing, dental and vision benefits along with some unique benefits including:

• Medical, Dental, Vision, Life Insurance and Flexible Spending
• Paid Time Off (PTO) and Personal Leave
• 401K (100% annual match - 3% to 9% of pay based on years of service)
• Academic Assistance and Reimbursements for Tuition and Student Loans
• Employee Discounts including Tickets, Retail, Mental Health Apps, Education Apps, Identity Theft Protection etc.
• Home, Auto, and Pet Insurance
• Employee Stock Purchase Program (ESPP)
• Short Term & Long Term Disability coverage
• Adoption Assistance
• Legal Benefits and lots more!

Learn more about Employee Benefits

Come join our team as a Senior Marketing Insights Analyst We care for our community! Just last year, HCA Healthcare and our colleagues donated $13.8 million dollars to charitable organizations. Apply Today!

Job Summary and Qualifications

As a Senior Marketing Insights Analyst at HCA Healthcare, you will be working within the Marketing Services organization and helping the Marketing Insights team provide analyses on the performance of marketing tactics and campaigns to the organization. Our goal is to use the power of analysis to optimize marketing operations and spend, while also proving the value of marketing initiatives and campaigns. Using enterprise technology and applications, the analyst is expected to work efficiently, and provide value through insights to inform our stakeholders and guide marketing strategy. The analyst will use every skill at their disposal to deliver quality insights and analysis while trying to understand complex and ambiguous problems. The Marketing Insights Analyst II supports the Manager of Marketing Insights by providing value to the organization through analyses on marketing tactics and campaigns and optimizing marketing strategy.

The Senior Marketing Insights Analyst is a motivated individual who needs little guidance on how to approach a difficult question from the business. This role is expected to have an understanding of how to apply traditional marketing KPIs and financial concepts to their analyses. The analyst should have experience communicating difficult concepts within an organization to drive decision-making and overall strategy.

What you will do in this role:

·Support decision making amongst stakeholders using visuals, analysis, and effective communication

·Leverage enterprise business intelligence tools to create visuals that helps the analyst communicate their insights clearly to stakeholders to inform marketing strategy

·Apply financial concepts to marketing analyses and downstream marketing attribution

·Contribute to product and data integration into the team’s data and analytics strategy

·Work with the Marketing Automation team on supporting processes for data management between our systems/platforms to support customer engagement initiatives

·Collaborate with stakeholders from across the organization including marketing and digital operations, IT, clinical operations, and other groups across the organization

·Organization of workflows and processes for reporting to ensure sustainability and other team members have visibility into project life cycle

What qualifications you will need:

• Bachelor’s degree in marketing, finance, statistics or other related field
• Ability to communicate effectively to stakeholders and team members across a complex organization
• 3-5 years of experience in an analytics role with some team leadership experience
• Experience in developing requirements for reporting needs and communicating that effort across teams and departments
• Experience in building reports and analyses using business intelligence tools like PowerBI, Tableau, and Looker
• Experience working with financial data and have an understanding of basic financial concepts
• Experience writing SQL queries and querying databases, making connections between different sources
• Experience working with large data sets from different sources and combining those data in analyses
• Problem solving; desire to work in an environment with fluid priorities and ambiguous requests

Other Preferred Qualifications:

·Experience working with Google Analytics and Google Tag Manager

·Experience working in the Healthcare industry, specifically working with patient and consumer data in a marketing or operations capacity

·Experience using Alteryx to develop workflows using multiple data sources as inputs

·Familiarity with social media and reputation management analytical concepts

HCA Healthcare has been named one of the World's Most Ethical Companies by Ethisphere Institute for over a decade. In recent years, HCA Healthcare spent an estimated $3.7 billion in cost for the delivery of charitable care, uninsured discounts, and other uncompensated expenses.

"The great hospitals will always put the patient and the patient's family first, and the really great institutions will provide care with warmth, compassion, and dignity for the individual."- Dr. Thomas Frist, Sr.
HCA Healthcare Co-Founder

We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.

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